the portfolio of
christopher p. cacho
Brand Design for a Podcast Network
Client: Authentic Media
2023
Designing a brand for a podcast network for military aviation enthusiasts will solve the company's problem of not having brand materials by giving them a package that inlcudes a logo, brand guidelines, and podcast artwork templates that align with their vision.
Design Research & Concept Ideation
A word list was created to help develop concepts. Following this, we gathered images and graphics that aligned with those concepts. Once these elements were prepared, I presented the concepts to the client, who approved them, allowing me to proceed with the process.
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Brainstorming
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Concept Ideation
Design Iterations
I developed several sketches and narrowed them down to three strong choices. When presented to the client, one option clearly stood out as the winner.
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Sketching
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Logo Design
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Presentation
Design Deliverables Execution
The approved logo was digitized for use in various brand materials. The website header, podcast artwork template, and merchandise were created for the brand deliverables.
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Vectorizing
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Media Artwork
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Template Design
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Brand Guidelines
Challenges
Creating a logo for a media network was new to me. I spent some time looking at logos, and I'm glad we ended up on something that was different.
Outcomes
Created a brand that was well-received by the network.
Logo color combinations.
Logo in-use on their website.
Podcast network layout options.
Logo in-use for the main podcast.
Podcast artwork for their short-form audio content.
Company merch ideas.
all graphic design work
Bootstrap
logo & font for a mixologist
Authentic Media
logo for aircraft enthusiasts
Zeitcode
a branding system refresh
Zeitcode
collection of company invitations
Logo Designs
collection of logos i've designed