the portfolio of
christopher p. cacho

intro

Visual Design

Graphic Design

Typeface Design

Dribbble

Résumé

A Brand Design Refresh for a Software Company

Client: Zeitcode

2024

A Zeitcode brand design refresh addressed the issue of inconsistent branded communication used by the client-facing managers. This refresh provided clear design guidelines, template designs, and a usable font, while also giving the company an updated look to rally behind.

Design Research & Concept Ideation

We created several mood boards that showcased a variety of space-related aesthetics. After careful consideration, we decided on one that primarily utilized photography. This is where we also planned out the deliverables required for the brand refresh, ensuring we had a clear direction moving forward.

Research
Brainstorming
Concept Ideation
Planning

Design Iterations

We designed new logo options that preserved the rocket element, ensuring it remained a key feature of our branding. However, it was decided to keep the brand mark the same, we made some adjustments to the font to enhance its appeal. Once the logo refresh was finalized, it influenced the overall design for the rest of the deliverables, guiding our creative direction and consistency across all materials.

Art Direction
Logo Design
Design Iteration

Design Deliverables Execution

We created new business cards, document templates, and design guidelines for all employees to follow. We also redesigned the website and many other branded materials.